The famous Pakistani clothing brand ‘Khaadi’ forgot to include Kashmir in Pakistan’s map printed on its coasters. Furthermore, it made a similar error with Gilgit-Baltistan. Oops! After their alarming labor policies, the brand is being severely criticized for what it did. Giving away the disputed territory to India, the brand ruined it for all.
The social media uproar
People never ignore mistakes. And if these mistakes are made by big brands, there is no running away. The social media uproar against this print reached the Indian neighborhood leaving Pakistanis in another dilemma. The divided subcontinent is a century old issue where India and Pakistan continue to struggle over serious problems, where Kashmir is one of the grave topics. In such a dire situation, representing Kashmir as a part of India, indicates a symbolic gesture of surrendering.
The clothing and lifestyle brand speaks volumes about the county it represents. Moreover, having a presence in the foreign world, Khaadi has obscured Pakistan’s fight to safeguard Kashmir. What Khaadi did, might be an amnesia episode for the brand. But for the world, it was another shortcoming of the country that struggles for its image worldwide.
The irony in Khaadi’s ‘human error’ apology
The brand has apologized referring the printing mistake as a ‘human error’. Some apologies must never be accepted because of the damaging impact they leave. Ironically the ‘human error’ went unnoticed by a huge team of members skipping the judging eyes behind the design. Also, this printing error went unnoticed by one who approved it and by the person who printed it. This irony in Khaadi’s ‘human error’ apology needs to be re-examined.
Boycotting the brand is not the solution. Instead, realizing what it did is the crux of the situation. As Pakistanis, it is the responsibility of every individual to scrutinize their acts. Remember, one mistake can ruin a whole empire. So before doing or saying, think what message and impression the act will convey across.